In a recent interview on paid links, Google Engineer Adam Lasnik confirmed what is the core of Accesseo philosophy: that user friendly sites make for SEO friendly sites.

He states:

"when the user's experience improves, it is not inconceivable that you will get more links to your site."

SEO and PPC are two different animals. One gives you immediate traffic, the other takes a bit longer.

We recommend SEO to all of our PPC clients. Why? Because SEO compliments PPC so well. It raises your quality score and increases the performance of your PPC campaigns.

Research also shows that users are 30% more likely to visit a site in which a PPC and organic listing appear on the same page.

Lastly, SEO pays long term divedends. Unlike PPC, SEO results last long after your dollars are spent. SEO is not advertising, it's an investment in your site.

Search Engine Optimization is the Art & Science of tailoring your website to appear in the organic search results for relevant search engine queries.

We have what's considered a radical philosophy compared to some in our industry: we do what the search engines ask us to do, make sites for users. To that end we have help you develop content, improve navigation, increase conversions and generally improve the user experience. These are long term investments, not tricks. SEO is not advertising, its an investment in your site.